Illustrator&Art director Alexandra Gritz was commissioned to create concepts for Christmas windows and NY 2018 in luxury store Au Pont Rouge. For every window a specific designer represented in Au Pont Rouge was chosen. Here Alexandra would like to share her experience working out sketches . Part 4: Alexander Wang
I was commissioned to develop visual concepts for Christmas windows in Au Pont Rouge. Alongside with the creative team of department store I created fashion illustrations featuring the most significant designers presented in store. It was really captivating process working out in illustrations the latest collections by Alexander Wang.. He is one of my favorite designers - bold, progressive, urging. It was a truly a pleasure to sort throughout his collections while making up a mood board.
On the next week (12/18-12/22) I am gonna post the final works and you will see how it all turned out.
Alexandra Gritz is a fashion illustrator and art director currently based in Saint-Petersburg (Russia). Alexandra collaborated with creative agencies from USA, Spain, France, Russia and UK. Contacts
Au Pont Rouge department store ("Near the Red Bridge") is a conceptual space in the center of St. Petersburg in the historical building. The Department store features niche brands such as MSGM, Each x Others, Etre Cecile, T by Alexander Wang, Christopher Raeburn, Marques Almeida, Japanese Issey Miyake and Y-3, MM6 Maison Margiela, NO.21.
The department store was opened after reconstruction in July 2015.