Fashion illustrator Alexandra Gritz was commissioned to create visual concepts for Christmas windows and NY 2018 in Au Pont Rouge Department Store. Every window should reflect ideas inspired by one of the fashion designers presented in the Store. Here are sketches which have been worked out during the whole process. Part 1: Barber Shop "BON"
I was commissioned to create fashion illustrations which would go on store's Christmas windows. The project was simple and complicated at the same time. I was asked to reflect the idea of store's designers or corners and at the same time I should find the right style which would fit to spirit and vision of the store itself. Au Pont Rouge Store presents a lot of exclusive and unique brands and services. It was really challenging to reflect them all within one style.
I would like to share with you my experience. Here are sketches devoted to BON barber shop which is located within our Store. That is just a sketches. Very soon I will publish final work with photos of the windows.
Alexandra Gritz is a fashion illustrator and art director currently based in Saint-Petersburg (Russia). Alexandra collaborated with creative agencies from USA, Spain, France, Russia and UK. Contacts
Au Pont Rouge department store ("Near the Red Bridge") is a conceptual space in the center of St. Petersburg in the historical building. The Department store features niche brands such as MSGM, Each x Others, Etre Cecile, T by Alexander Wang, Christopher Raeburn, Marques Almeida, Japanese Issey Miyake and Y-3, MM6 Maison Margiela, NO.21.
The department store was opened after reconstruction in July 2015.